Iconicdrizzy, better known as “Mr. PTSO,” has become a fixture in the digital creation space. But the tag “Mr. PTSO” isn’t just about his viral skits; it’s a fashion philosophy: “Put That Shit On,” because he simply likes to dress well. A creator whose vision extends far beyond Instagram, Drizzy’s ambition is anchored in a deep sense of purpose for his home state.
We caught up with the creative force to discuss the struggle to start a content market in Kogi, why he refuses to follow trends, and his eventual plan to pivot into feature film and fashion.
The Hardest Part: Building a Market Where None Existed
Drizzy’s biggest early hurdle wasn’t technical skill—it was getting people to believe in the market itself. Starting out, Kogi State was not widely viewed as a hub for content creation.
“Biggest hurdle I faced was getting people to do content, I come from kogi state a state where there’s literally no other content creators as consistent as me and my friends… but this made us better because trust me Kogi is not the place for content creation,” he explains.
His method for overcoming this doubt was simple: relentless consistency. He kept making reels on Instagram until he built his following and proved the potential. This belief in his path is so strong that he states he “wouldn’t change anything” about his journey, believing everything was “planned by God”.
The Art of Originality: Why Trends Don’t Pay
Drizzy’s commitment to authenticity is his brand superpower. He actively avoids trends, preferring to be “as real/original as possible” with both his content and his fashion.
He still values his very first POV skit, seeing it as the moment he “opened my eyes to a new market in the content creation world”. He realized he could expose other creators to content that wasn’t just “the norm,” showing that they didn’t have to follow “those type of skits” to succeed.
His favorite skits are the ones that give him the most artistic freedom: the ones concerning “y*hoo boys” or where he gets to make music or dance. These skits allow him to showcase his multi-talents and surprise viewers with the fact that he can “actually make good music”.
The Real Hustle: The Business of Content
While the creative side is smooth, Drizzy points out that the real challenge lies in finance and negotiation:
“Biggest issue I face concerning the business side of content creation is the business side of content creation, I’m getting deals but I need more… I’m tryna stack these funds… apart from that everything else is smooth”.
His current focus is on smoothing out this financial process by stacking funds.
From Reels to the Red Carpet: The Grand Vision
Drizzy’s future plans are huge and multifaceted. He views content creation as a stepping stone to the entertainment industry at large.
- Film & Music: He was a dancer first and now plans to write scripts, direct, and work with big names in the music and film industry.
- Fashion & Modeling: He plans to explore modeling and fashion, which aligns perfectly with his “Mr. PTSO” persona.
- Legacy: His main goal is to become a major movie/music star to set an example and show the youth in Kogi State “how it’s possible”.
His crucial advice to upcoming creators reflects his own journey: “don’t copy and paste what you see online.” He urges them to stay true to themselves and their unique voice, keep their peer circle small, and remember not to “solo everything”.
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