Scroll Top

Inside Rhia Bello’s Y2K/EDM Birthday Bash: When Celebration Meets Strategy

IMG_7335

When Abuja’s own Rhia Bello decided to celebrate her birthday, she didn’t just throw a party — she created a cultural moment. What started as a simple get-together evolved into a high-energy Y2K/EDM-themed celebration and listening party, blending fashion, music, and brand-building in one unforgettable night.


The Spark Behind the Theme

According to her manager, Stephanie, the Y2K/EDM twist wasn’t part of the original plan.
“It actually came up while we were in the studio recording Rhia’s new single, Pressure (Wosa), which drops in a couple of weeks,” Stephanie explained.
The track is a fusion of EDM and Amapiano, so the idea to infuse the event with EDM vibes felt natural. “One of our team members suggested a Y2K-themed party, and then we thought — why not make it a birthday/listening party?”


More Than Just a Party

Rhia herself saw the event as a powerful moment of connection and empowerment. “The poster cover was all women,” she shared. “It was more of a women empowerment thing. In this industry, a lot of women get sidelined, so I wanted to put my girls and I front and centre — showing that we can own the stage, have our moment, and have a blast while doing it.”

Stephanie’s goals went even deeper.
“As her manager, my vision was to amplify Rhia’s brand visibility and reinforce her image as a dynamic, versatile artist. We curated the theme to showcase her artistry and create highly shareable moments that could extend her reach online.”

She also had a strategic edge — from growing Rhia’s social media following to boosting her music streams. Guests received QR codes linking directly to Rhia’s fan page, while OAPs and industry professionals got to witness her talent firsthand.
“It was about blending celebration with opportunity,” Stephanie said. “Music, networking, and branding all came together seamlessly.”


The Ripple Effect

The results? Instant buzz!
“Since the event, I’ve had more fans engaging with me, more creatives reaching out to collaborate, and even a boost in streams for the songs I performed,” Rhia said. “The love has been unreal.”

Stephanie confirmed the momentum. “I’ve been getting calls and messages requesting the release of Pressure (Wosa), and even random people messaging me to sign them,” she laughed. “More people now want to work with the Rhia brand — sending me lists of what they can offer.”


Highlights & What’s Next

Like any live event, things didn’t go exactly as planned — but in the best possible way. “It turned out more fun and productive than I imagined,” Stephanie admitted. “A lot of people have been buzzing me about when the song would drop.”

Rhia’s focus now is on keeping that energy alive. “I’m riding this wave straight into my next release,” she said. “Pressure (Wosa) is bold, infectious, and shows another side of me as an artist. Expect more music, more performances, and more moments that get people talking.”


Final Word
What Rhia Bello pulled off was more than a birthday — it was a masterclass in how artists can turn personal milestones into career-defining moments. With Pressure (Wosa) on the horizon, it’s safe to say this is just the beginning of her next big chapter.

Leave a comment