Some people build careers by staying in one lane. Babalola Olawale George, popularly known as Walenut, is building his by creating several.
Known within entertainment circles for his work in talent management and through MARDMEDIA, Walenut has positioned himself around people, brands and opportunities. But behind that entertainment-facing identity is another side of his entrepreneurial world: FabSpoons Catering, where his passion for food takes centre stage.
And somehow, both worlds tell the same story. Walenut understands people.
From Managing Talent to Creating Experiences
Talent management is about more than putting an artist or personality in front of an audience. It requires relationships, organisation, positioning and an instinct for opportunity.
Through MARDMEDIA, Walenut operates within that space, working around talents across entertainment, hosting and lifestyle.
But his entrepreneurial curiosity doesn’t stop there.
With FabSpoons Catering, he steps away from managing the spotlight and into the kitchen—building a food business centred around cooking, private chef services and catering experiences.
It’s a fascinating contrast.
One side deals with people and personalities.
The other deals with food and experiences.
Yet both depend on the same thing: understanding what people want.
FabSpoons: Another Expression of Walenut
FabSpoons gives us a different view of Walenut.
The food showcased across the business reflects someone who isn’t simply interested in putting meals on a plate. There is an obvious attention to presentation, preparation and variety.
As a private chef and catering business, FabSpoons creates another avenue through which Walenut can turn creativity into something tangible.
The kitchen becomes another creative space.
The Entrepreneur Behind the Different Hats
What makes Walenut’s story particularly interesting isn’t simply that he manages talent and runs a catering business.
It’s that he appears comfortable building different kinds of value.
Entertainment creates connections.
Talent management creates opportunities.
Food creates experiences.
And entrepreneurship connects all three.
In an industry where people are increasingly encouraged to build personal brands around a single identity, Walenut offers a different model: build skills, build relationships, and don’t be afraid to explore another door when opportunity calls.
More Than One Lane
Walenut’s story is ultimately one of versatility.
From the world of entertainment to the intimacy of a kitchen, his businesses reflect a person willing to explore different sides of creativity and entrepreneurship.
And perhaps that’s the sweetest part of the story.
You don’t always have to choose between your passions. Sometimes, the real journey is discovering how many things you can build from them.
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